January 29, 2026 90-day analysis Get alerts for brandwatch.com

Summary: Brandwatch launches 2026 digital marketing panel

Why It Matters: The company is shifting its marketing focus from general social media reports to future-looking digital trends featuring popular social media influencers. This helps them capture the attention of younger marketing professionals and decision-makers.

What Changed:

  • Replaced the "2026 State of Social" webinar with a "What’s next in digital marketing?" live panel.
  • Added featured guest speakers @prettylittlemarketer and @jaydeipowell to their event promotion.
  • Updated the news section to announce that Cision (their parent company) has acquired Trajaan to combine social and search intelligence.
  • Updated the copyright year from 2025 to 2026.
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