Summary: Nespresso launches Vertuo Pop+ and 40th Anniversary event in Korea

Why It Matters: The brand has shifted its focus from the Israeli market to a major promotional push in South Korea. This includes launching new hardware, seasonal coffee flavors, and a milestone anniversary campaign to drive local engagement.

What Changed:

• Switched the entire website region and language from Israel (Hebrew/English) to South Korea (Korean).
• Launched the "Vertuo Pop+" machine with a discount of up to 169,000 KRW.
• Introduced new seasonal coffee flavors: White Chocolate & Strawberry and Hawaii Kona Special Reserve.
• Started a "40th Anniversary" event and "Home Cafe" limited packages.
• Added local payment integrations including Naver Pay and a Nespresso-branded Shinhan Card.
• Updated the footer with South Korean business registration details and local social media links (KakaoTalk).