Summary: Zandu Care launches New Year Sale with 60% off

Why It Matters: The competitor has increased their maximum discount from 50% to 60% and shifted their marketing focus from Christmas to New Year. This suggests a more aggressive pricing strategy to capture early-year wellness shoppers.

What Changed:

• Updated all "Christmas Sale" product labels to "New Year Sale."
• Increased the primary discount offer from "Up to 50% Off" to "Up to 60% Off."
• Added a specific promotional code "NY10" for the New Year campaign.
• Reordered featured product links at the top of the page, prioritizing the "Gut Detox Shot Combo."
• Added a new blog post link regarding "Clove for Male Health."
• Removed a short paragraph from the footer regarding rigorous testing and research scientists.