Summary: InAppStory launches Spotify Wrapped playbook

Why It Matters: The competitor is shifting focus from general event promotion (Web Summit) to a specific, high-demand use case: data-driven year-in-review content. This targets brands looking to replicate the viral success of "Wrapped" style engagement.

What Changed:

• Replaced the Web Summit 2025 announcement with a "Spotify Wrapped ideas" playbook and call-to-action.
• Updated several "Book a demo" buttons to more low-friction labels like "Explore the product," "Check how it works," and "Product walkthrough."
• Added a new descriptive section for Banners, highlighting A/B testing and lightweight editing.
• Expanded the footer with new categories including "Dynamic Engagement" and "In-App Messages."
• Renamed "Swipe-Up Stories" to "Personalized Content" in the feature list.