August 20, 2025 90-day analysis Get alerts for us.puma.com

Summary: FENTY x PUMA collection added

Why It Matters: This shows a new product line is now available.

What Changed:

  • Removed "Summer Shop" from the main menu.
  • Added "Back to School" to the main menu.
  • Added "Animal Print" to the main menu.
  • Added "Fall Shop" to the main menu.
  • Added "Running Shoe Finder" to the main menu.
  • Added "Hyrox" to the main menu.
  • Added "Squishmallows" to the main menu.
  • Added "FENTY" to the main menu.
  • Added "Back to School" section with new links like "Uniform Shoes" and "Low Profile Shoes."
  • Removed "Pride Collection" from the main menu.
  • Removed "AC Milan" from the main menu.
  • Removed "Manchester City" from the main menu.
  • Removed "Scuderia Ferrari" from the main menu.
  • Changed the order of "New Arrivals" categories.
  • Removed "Summer Shop" from Women's and Men's sections.
  • Added "Back To School," "Animal Print," "Fall Shop," "FENTY," and "Running Shoe Finder" to Women's and Men's sections.
  • Added "White Shoes" and "Platform" to shoe categories.
  • Removed "Harry Potter™" from Men's and Kids' sections.
  • Added "Pastel Preppy," "Hot Wheels™," "Jurassic World," and "Squishmallows" to Kids' sections.
  • Updated "Collaborations" and "Partnerships" lists with new and removed items.
  • Added "Running Shoe Finder" under Running Sports.
  • Changed "F1®" to "FORMULA 1®" in Partnerships and Motorsport.
  • Added "Hyrox" under Training Sports.
  • Changed "Summer Deals" to "Fall Essentials" in Sale.
  • Changed "$10 Bucket Hat" to "Tee Deals" in Sale.
  • Added a new banner for "FENTY x PUMA."
  • Added a new banner for "LAFRANCÉ RNR."
  • Added a new banner for "GO BACK TO SCHOOL WITH PUMA."
  • Updated "Premium Puma" section with new categories like "Animal Print" and "Activewear."
  • Updated "Cutting-Edge Faves" with "Easy Rider" and "H-Street."
  • Removed "United KingdomEnglish" from the end of the content.
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