Summary: Zoho CRM launches "CRM for Everyone" and AI agents

Why It Matters: The product is shifting from a sales-only tool to a collaborative platform for all teams. They are also integrating "Zia Agents" to automate tasks using generative AI.

What Changed:

• The homepage now focuses entirely on Zoho CRM instead of the broad Zoho software suite.
• Introduced "CRM for Everyone," which allows non-sales teams to create their own custom work modules.
• Added "Zia Agents," a new multi-agent AI platform that combines human experience with AI assistance.
• Highlighted a "Visionary" ranking in the 2025 Gartner Magic Quadrant for Sales Force Automation.
• Added a new "Module 360" and "Kiosk Studio" for deeper UI customization.
• Updated the sign-up flow to include a one-time password (OTP) verification step.