Summary: Athletic Brewing launches Athletic ESB

Why It Matters: The competitor has added a new English-Style brew to their lineup. They are also using "Members Early Access" to create exclusivity for certain products before they sell out.

What Changed:

• Added a new product called Athletic ESB, an English-Style non-alcoholic beer.
• Changed the status of "Kir Royale" from "Members Early Access" to "Limited."
• Updated the "All Out" dark brew from "Limited" to a standard listing.
• Applied "Members Early Access" and "Best Seller" tags to the new Athletic ESB listing.