Summary: Outreach launches AI Revenue Workflow Platform

Why It Matters: Outreach is changing how it talks about its main product. It's now focused on AI and a new "AI Revenue Workflow Platform." This shows a big shift in their product message.

What Changed:

• Changed main product name from "AI Sales Execution Platform" to "Outreach AI Revenue Workflow Platform"

• Added "Amp Up Revenue with AI Agents" and "The only end-to-end sales solution" as new taglines

• Changed "Every rep can sell like your best rep" to "Amp Up Revenue with AI Agents"

• Changed "Sales, CS, and RevOps Leaders" to "Sales, Marketing, Rev Ops and Customer Success teams trust Outreach"

• Changed "Explore the platform" to "Explore AI Agents"

• Changed "AI solutions for every use case Prospect and Manage AccountsManage and Guide DealsRetain and Expand Coach and ImproveForecast and Plan" to "AI Agents for Every Use Case Prospect and Engage AccountsForecast and PlanManage Deals Coach and ImproveRetain and Expand"

• Removed "Join us for Unleash 2025Supercharge your mindset and skillset, then reset.June 9-11, 2025 / South FloridaRegister todayRegister today"

• Added "Increase qualified pipeline by 15%" under "Prospect and Engage Accounts"

• Changed "Learn more" to "Request Demo" under "Discover the Sales Execution Platform"

• Update your product messaging to highlight AI capabilities

• Build new AI-powered features for sales and revenue teams