Summary: More Than Meeples launches dedicated sale page

Why It Matters: The store is shifting its focus toward discounted inventory. By changing the main page title and many internal links to point to the "On Sale" section, they are making clearance items the first thing customers see.

What Changed:

  • The page title changed from "Online Board Game Shop" to "On Sale Board Games."
  • Many navigation links that used to go to the homepage now point to the sale page.
  • The physical store address and phone number were removed from the bottom of the page.
  • The total page content was reduced by about 24%.
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