Summary: Campaign Monitor launches new Lite and Essentials plans

Why It Matters: The company is moving from a feature-focused homepage to a detailed pricing and packaging structure. This makes it easier for customers to compare specific tools like AI writing and automation across different budget levels.

What Changed:

• Replaced the general homepage with a detailed "Pricing & Packages" page.
• Introduced a new "Lite" plan for beginners that includes the AI Writer and transactional emails.
• Introduced an "Essentials" plan that offers unlimited email sends and priority support.
• Added a detailed feature matrix covering core email tools, advanced AI features, and agency-specific settings.
• Listed specific add-on costs for advanced features like "Non-human click filters" and "Countdown timers" on mid-tier plans.
• Highlighted new "Agency" features including private labeling and client markups.