September 21, 2025 90-day analysis Get alerts for koton.com

Summary: Koton adds visual search feature

Why It Matters: This makes it easier for shoppers to find clothes they like from pictures.

What Changed:

  • Koton added a "Fotoğraf Seç" (Select Photo) button and instructions for visual search.
  • The "Kadın" (Women) menu changed from "Tatil Valizi" (Holiday Suitcase) to "Yeni Gelenler" (New Arrivals).
  • The "Kadın" menu added "Ofis Stili" (Office Style).
  • The "Kadın" menu removed "Plaj Giyim" (Beachwear) from the main list.
  • The "Kadın" menu added "Kazak & Süveter" (Sweater & Cardigan) and "Hırka" (Cardigan) to the main clothing list.
  • The "Kadın" menu removed "Plaj Giyim" from the main clothing list.
  • The "Kadın" menu added "Dış Giyim" (Outerwear) and "Mont Ceket" (Coat Jacket) to the main clothing list.
  • The "Kadın" menu added "Triko Sıcaklığı" (Knitwear Warmth) to the main clothing list.
  • The "Kadın" menu removed "Melis Agazat", "Sibil Çetinkaya", "Sima Tarkan", "İnji" from the main collection list and added them under "Kadın Hediye Önerileri" (Women's Gift Suggestions) with "Zeynep Bastik".
  • The "Kadın" menu added "Lookbook" to the main collection list.
  • The "Kadın" menu added "Atkı&Bere&Eldiven" (Scarf&Beanie&Gloves) to accessories.
  • The "Kadın" menu added "Çok Satan Sweatshirtler" (Best Selling Sweatshirts) and "Ofis Stili Çok Satanlar" (Best Selling Office Style) to best sellers.
  • The "Genç" (Youth) menu changed from "Tatil Valizi" (Holiday Suitcase) to "Yeni Gelenler" (New Arrivals).
  • The "Genç" menu added "Kazak & Süveter" (Sweater & Cardigan) and "Hırka" (Cardigan) to the main clothing list.
  • The "Genç" menu added "Dış Giyim" (Outerwear), "Kaban Mont Ceket" (Overcoat Coat Jacket), and "Triko Sıcaklığı" (Knitwear Warmth) to the main clothing list.
  • The "Genç" menu added "Çok Satan Sweatshirtler" (Best Selling Sweatshirts) to best sellers.
  • The "Erkek" (Men) menu removed "Tatil Valizi" (Holiday Suitcase) and "Çok Satanlar" (Best Sellers) from the main list.
  • The "Erkek" menu added "Bedene Göre Satın Al" (Shop by Size) to the main list.
  • The "Erkek" menu added "Baskılı Tişört" (Printed T-shirt), "Triko Tişört" (Knit T-shirt), "Hırka & Fermuarlı Sweatshirt" (Cardigan & Zippered Sweatshirt), "Mevsimlik Mont & Ceket" (Seasonal Coat & Jacket), "Suni Deri Ceket" (Faux Leather Jacket), "Kazak & Süveter" (Sweater & Cardigan), "Dış Giyim" (Outerwear), "Basics" (Basics), "Blazer Ceket" (Blazer Jacket), "Black Jeans" (Black Jeans), "Triko Sıcaklığı" (Knitwear Warmth) to the main clothing list.
  • The "Erkek" menu removed "Kısa Kollu Gömlek" (Short Sleeve Shirt), "Keten Gömlek" (Linen Shirt), "Keten Pantolon" (Linen Pants), "Keten Şort" (Linen Shorts), "Deniz Şortu" (Swim Shorts), "Şort Takım" (Shorts Set) from the main clothing list.
  • The "Erkek" menu added "Ofis Stili" (Office Style), "Kampüs Kombinleri" (Campus Combinations), "Kahverengi Trendi" (Brown Trend), "Natürel Tonlar" (Natural Tones) to collections.
  • The "Erkek" menu removed "Tatil Valizi" (Holiday Suitcase), "Marine Esintisi" (Marine Breeze), "Mezuniyet Koleksiyonu" (Graduation Collection), "Trend Kombinler" (Trend Combinations) from collections.
  • The "Erkek" menu added "S/36 Beden", "M/38 Beden", "L/40 Beden", "XL/42 Beden" to "Bedene Göre Satın Al" (Shop by Size).
  • The "Erkek" menu added "Çok Satan Jeanler" (Best Selling Jeans), "Çok Satan Sweatshirtler" (Best Selling Sweatshirts), "Çok Satan Kazaklar" (Best Selling Sweaters), "Ofis Stili Çok Satanlar" (Best Selling Office Style) to best sellers.
  • The "Çocuk" (Children) menu removed "Tatil Valizi" (Holiday Suitcase) and "Çok Satanlar" (Best Sellers) from the main list.
  • The "Çocuk" menu added "Tişört", "Sweatshirt", "Eşofman Altı", "Pantolon", "Jeans", "Elbise & Tulum", "Çoklu Paket", "Gömlek", "Etek", "Tayt", "Şort", "Bluz", "Şort Etek", "Hırka", "Kazak & Süveter", "Dış Giyim", "Kot Ceket", "Mont & Kaban", "Yelek", "Atlet", "Kot Şort", "Tulum & Salopet", "Bikini & Mayo" to "Kız Çocuk (5-14 Yaş)" clothing.
  • The "Çocuk" menu added "Tişört", "Sweatshirt", "Eşofman Altı", "Pantolon", "Jeans", "Gömlek", "Çoklu Paket", "Polo Tişört", "Dış Giyim", "Kot Ceket", "Mont & Kaban", "Hırka", "Kazak & Süveter", "Şort", "Kot Şort", "Atlet", "Deniz Şortu", "Boxer" to "Erkek Çocuk (5-14 Yaş)" clothing.
  • The "Çocuk" menu added "Okul İhtiyaçlarını Tamamla" (Complete School Needs), "Eşofman Takımı" (Tracksuit Set), "Kış İhtiyaçlarını Tamamla" (Complete Winter Needs) to collections.
  • The "Çocuk" menu removed "Tatil Valizi" (Holiday Suitcase), "Alt Üst Takım" (Top Bottom Set), "Anne Kız Koleksiyonu" (Mother Daughter Collection), "Pijama Takımları" (Pajama Sets), "Plaj Giyim" (Beachwear) from collections.
  • The "Çocuk" menu added "Çok Satan Jeanler" (Best Selling Jeans), "Çok Satan Setler" (Best Selling Sets), "Çok Satan Mont&Kaban" (Best Selling Coats&Jackets), "Okul ihtiyaçlarını Tamamla Çok Satanlar" (Best Selling School Needs) to best sellers.
  • The "Bebek" (Baby) menu removed "Tatil Valizi" (Holiday Suitcase) and "Çok Satanlar" (Best Sellers) from the main list.
  • The "Bebek" menu added "Tişört", "Tayt", "Sweatshirt", "Eşofman Altı", "Elbise & Tulum", "Çoklu Paket", "Pantolon & Jeans", "Gömlek & Bluz", "Dış Giyim", "Mont & Kaban", "Kazak & Hırka", "Şort", "Etek", "Tulum & Salopet", "Atlet", "Yenidoğan", "Bikini&Mayo" to "Kız Bebek (0-5 Yaş)" clothing.
  • The "Bebek" menu added "Tişört", "Sweatshirt", "Eşofman Altı", "Pantolon & Jeans", "Çoklu Paket", "Gömlek", "Dış Giyim", "Mont & Kaban", "Kazak & Hırka", "Polo Tişört", "Şort", "Atlet", "Tulum", "Yenidoğan", "Mayo & Deniz Şortu" to "Erkek Bebek (0-5 Yaş)" clothing.
  • The "Bebek" menu added "Kreş İhtiyaçlarını Tamamla" (Complete Nursery Needs), "Eşofman Takımı" (Tracksuit Set), "Kış İhtiyaçlarını Tamamla" (Complete Winter Needs) to collections.
  • The "Bebek" menu removed "Tatil Valizi" (Holiday Suitcase), "Alt Üst Takım" (Top Bottom Set) from collections.
  • The "Bebek" menu added "Çok Satan Setler" (Best Selling Sets), "Çok Satan Sweatshirtler" (Best Selling Sweatshirts), "Çok Satan Mont&Kaban" (Best Selling Coats&Jackets), "Kreş İhtiyaçlarını Tamamla Çok Satanlar" (Best Selling Nursery Needs) to best sellers.
  • A new discount "Net %70 İndirim" (Net 70% Discount) was added.
  • The main navigation bar added "CEKET", "PANTOLON", "WIDELEG", "FLARE".
  • The footer's "Popüler Kategoriler" (Popular Categories) for "Kadın" (Women) was updated with new items like "Kazak & Süveter", "Sweatshirt", "Ceket", "Siyah Elbise", "Hırka", "Triko Elbise", "Trençkot", "Mont", "Blazer Ceket", "Pijama Takımı".
  • The footer's "Popüler Kategoriler" (Popular Categories) for "Erkek" (Men) was updated with new items like "Kazak & Süveter", "Hırka", "Sweatshirt", "Eşofman Takımı", "Suni Deri Ceket", "Mont".
  • The footer's "Popüler Kategoriler" (Popular Categories) for "Çocuk" (Children) was updated with new items like "Mont", "Eşofman Takımı", "Sweatshirt".
  • The footer's "Popüler Kategoriler" (Popular Categories) for "Bebek" (Baby) was updated with new items like "Mont".
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