Summary: Added new products: Synthetic Audiences, Demand Drivers, PriceSense, SynTest

Why It Matters: The website now shows more products. This means they offer more things to customers.

What Changed:

• Added "Synthetic Audiences" to the "Our IPs" section.
• Added "Demand Drivers" to the "Our IPs" section.
• Added "PriceSense" to the "Our IPs" section.
• Added "SynTest" to the "Our IPs" section.
• Removed "Xelerate" from the "Our IPs" section.
• Added new descriptions and "Learn more" links for products under "Our IPs".
• Removed "A Leader’s Guide to Driving Impact from AI Investments" from the "Our IPs" section.
• Removed "AI-powered Digital Shelf Analytics & Insights" from the "Our IPs" section.
• Removed "AI-Powered Augmented Analytics" from the "Our IPs" section.
• Removed "AI-Powered Creative Effectiveness" from the "Our IPs" section.
• Removed "AI Accelerators Driving Business Impact" from the "Our IPs" section.
• Removed "Ready-to-use enterprise grade AI models and reusable AI assets" from the "Our IPs" section.
• Removed "Value Accelerators" from the "Our IPs" section.
• Removed "Search & knowledge extraction with SuperSearch" from the "Our IPs" section.
• Removed "Insights from unstructured text data with TXTSense" from the "Our IPs" section.
• Removed "eCommerce data reconciliation with Rekoncile" from the "Our IPs" section.
• Removed "Insights from video data with VideoSense" from the "Our IPs" section.
• Added a new section about "C5i Marketing Data Cloud" being a "Validated Built on Databricks solution".
• Updated "LATEST UPDATES" section with new press releases and articles.
• Removed "Media Spotlight IIM Mumbai and the Ashwin Mittal Foundation to Setup AI Centre for Excellence" from "LATEST UPDATES".
• Removed "Smarter Ad Campaigns with C5i Incivus and AWS" from "LATEST UPDATES".
• Updated "Value Accelerators" section with new items: "Consumer insights from synthetic data Synthetic Audiences", "Insights from audio, video, text Multi-Modal Sense", "Search & knowledge extraction SuperSearch", "eCommerce data reconciliation Rekoncile".
• Removed "TXTSense" and "VideoSense" from "Value Accelerators".
• Updated "It’s Great to be Recognized!" section with new awards and recognitions.
• Removed "The Forrester Wave™: Customer Analytics Services, Q2 2025 Market Guide for Analytics and Decision-Making Platforms for Supply Chain!" from "It’s Great to be Recognized!".
• Removed "Leader" in the 'Top Generative AI Service Providers' Retail and CPG Data, Analytics, and AI Services PEAK Matrix® Assessment" from "It’s Great to be Recognized!".
• Added "Seasoned Vendor" in the 'Top Data Engineering Service Providers 2025''" to "It’s Great to be Recognized!".
• Added "Star Performer and a Major Contender in the 2025 for Data & AI Services Specialists – North America" to "It’s Great to be Recognized!".