Summary: Klaviyo adds B2C CRM focus

Why It Matters: Klaviyo is now pushing itself as a B2C CRM. This means they want to be seen as a main system for customer relationships, not just a marketing tool.

What Changed:

• New title: "Klaviyo: The Only B2C CRM | Marketing Platform for Email & SMS"

• Added "Wait, a CRM for B2C?" section

• Added "Get started today" call to action

• Added "Explore the platform" call to action

• Added "Accelerating and optimizing your success with Klaviyo AI" section

• Added "Higher ROI Larger AOV More revenue" section

• Added new customer testimonial from Made In

• Added "Explore pricing" call to action in the footer

• Added new footer sections: "Company", "Klaviyo for", "Platform", "Why Klaviyo", "Channels"

• Removed "Introducing The only CRM built for B2C" section from the main content flow

• Removed "Powering 169,000+ relationship-driven brands" section from the main content flow

• Reorganized and expanded product features under "Marketing", "Service", "Analytics", and "Data platform" sections

• Updated links for some features (e.g., Email Marketing, SMS Marketing)

• Update your messaging to highlight your CRM capabilities

• Build out your product features to compete with a full CRM offering