Summary:
Klaviyo adds B2C CRM focus
Why It Matters:
Klaviyo is now pushing itself as a B2C CRM. This means they want to be seen as a main system for customer relationships, not just a marketing tool.
What Changed:
- New title: "Klaviyo: The Only B2C CRM | Marketing Platform for Email & SMS"
- Added "Wait, a CRM for B2C?" section
- Added "Get started today" call to action
- Added "Explore the platform" call to action
- Added "Accelerating and optimizing your success with Klaviyo AI" section
- Added "Higher ROI Larger AOV More revenue" section
- Added new customer testimonial from Made In
- Added "Explore pricing" call to action in the footer
- Added new footer sections: "Company", "Klaviyo for", "Platform", "Why Klaviyo", "Channels"
- Removed "Introducing The only CRM built for B2C" section from the main content flow
- Removed "Powering 169,000+ relationship-driven brands" section from the main content flow
- Reorganized and expanded product features under "Marketing", "Service", "Analytics", and "Data platform" sections
- Updated links for some features (e.g., Email Marketing, SMS Marketing)