Summary: Klaviyo adds B2C CRM focus

Why It Matters: Klaviyo is now pushing itself as a B2C CRM. This means they want to be seen as a main system for customer relationships, not just a marketing tool.

What Changed:

  • New title: "Klaviyo: The Only B2C CRM | Marketing Platform for Email & SMS"
  • Added "Wait, a CRM for B2C?" section
  • Added "Get started today" call to action
  • Added "Explore the platform" call to action
  • Added "Accelerating and optimizing your success with Klaviyo AI" section
  • Added "Higher ROI Larger AOV More revenue" section
  • Added new customer testimonial from Made In
  • Added "Explore pricing" call to action in the footer
  • Added new footer sections: "Company", "Klaviyo for", "Platform", "Why Klaviyo", "Channels"
  • Removed "Introducing The only CRM built for B2C" section from the main content flow
  • Removed "Powering 169,000+ relationship-driven brands" section from the main content flow
  • Reorganized and expanded product features under "Marketing", "Service", "Analytics", and "Data platform" sections
  • Updated links for some features (e.g., Email Marketing, SMS Marketing)
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