Summary: Gusto launches "Gold Medal" free trial offer

Why It Matters: Gusto is using a new promotional campaign to lower the barrier for new sign-ups. By offering a free start, they are trying to capture more market share from small businesses and startups.

What Changed:

• Added a new promotional banner at the top of the page featuring a "Gold Medal" theme.
• Introduced a "Get started for free" call-to-action link.
• Updated the site footer with new cookie consent and privacy choice management tools.