January 12, 2026 ongoing Get alerts for aboutyou.de

Summary: ABOUT YOU launches "Blazer: Instant Polish" live shopping

Why It Matters: The site updated its featured live shopping event and trending brand list. This shows which fashion categories and partners they are currently pushing to drive sales.

What Changed:

  • The main Live Shopping video changed from Ankle Boots to a new "Blazer: Instant Polish" feature.
  • The "Trending Brands" list was completely refreshed with names like Lola Casademunt and Ted Baker.
  • New "Stories" were added featuring the ABOUT YOU Fashion Ball and brands like LASCANA and LeGer.
  • A "Product Safety" link was added to the website footer.
  • The "Exclusive Brands" list was updated to include "studioselect."
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