Summary: Kolsquare launches TikTok EMV and price calculator

Why It Matters: The platform is expanding its free toolset to attract TikTok marketers. By offering specific Earned Media Value (EMV) and pricing estimates, they are positioning themselves as a data authority for the fastest-growing social platform.

What Changed:

• Added a new TikTok calculator tool to estimate influencer prices and EMV.
• Introduced a "Carbon Footprint" calculator to measure the environmental impact of campaigns.
• Expanded the navigation menu with dedicated sections for "Industry Rankings" and "Top Influencers" by city and interest.
• Added a "Tech for Good" section highlighting responsible influencer marketing guidelines.
• Updated the site structure to include multi-language support for French, German, Spanish, and Italian users.