Summary: Photobox removes minimum spend for Mother's Day

Why It Matters: The competitor is making their discounts easier to use. Customers no longer need to spend £20 or £40 to get the deal. This might attract shoppers who only want to buy one small gift.

What Changed:

• Removed the £40 minimum spend for 50% off photo books and wall art.
• Removed the £20 minimum spend for 40% off other products.
• Updated the discount code from "BESTMUM26" to "NO1MUM".
• Added a clear expiration date for the offer (March 2, 2026).
• Changed the main headline to "A book for a Mum like no other."
• Added specific "starting from" prices for several products on the homepage.