Summary: Human Capital Institute launches New Year deals

Why It Matters: The competitor is using a seasonal promotion to drive early 2026 sales for their training and certification products. This could attract budget-conscious HR teams looking to plan their annual professional development early.

What Changed:

• Added a "New Year, New Deals!" notification banner to the top of the site.
• Introduced discounts on live events, memberships, and certifications.
• Updated the main hero section to focus on the SPARK HR 2026 conference.
• Removed a CCPA privacy opt-out link from the footer area.