Summary: Kwik Fit launches 15% off premium tyres offer

Why It Matters: The company has shifted from a brand-specific discount (Bridgestone) to a broader "Premium" category discount. This may attract a wider range of customers looking for high-end tyres regardless of the specific manufacturer.

What Changed:

• Replaced the "10% off 2 or more Bridgestone Tyres" promotion with a "15% off 4 Premium Tyres" offer.
• Updated the promotional code from "BTSALE" to "KFPREM."
• Removed several "Win Your Tyres" sweepstakes for Continental, Pirelli, and Michelin from the featured offers list.
• Removed footer links related to company history, environment, and services.