Summary: Venezia Maschere launches 5% discount for new users

Why It Matters: The competitor is now using a price incentive to capture new email subscribers and convert first-time visitors into customers. They have also significantly expanded their site navigation and language options to reach more international shoppers.

What Changed:

• Added a 5% discount offer for first-time orders.
• Added a newsletter signup form to collect customer emails.
• Introduced a multi-language switcher for English, French, German, Spanish, and Italian.
• Expanded the main menu with over 20 specific mask categories (e.g., Leather, Metal, Luxury, Halloween).
• Added a Trustpilot review badge showing a 95% five-star rating from over 300 customers.
• Included new trust icons for worldwide shipping, secure payments, and "100% Made in Italy" certification.