February 23, 2026 ongoing Get alerts for upwork.com

Summary: Upwork launches new Business Plus plan features

Why It Matters: The platform is shifting its focus toward larger teams and repeat hiring. They are adding more value to their paid tier to help businesses hire faster with less effort.

What Changed:

  • Added "Join Business Plus" links to the main navigation menu.
  • Updated the Business Plus plan description to focus on "running freelance work at scale."
  • Added new specific benefits for Business Plus, including curated shortlists, team workspaces, centralized billing, and priority support.
  • Changed the homepage headline from "Connecting businesses in need to freelancers who deliver" to "Hire the experts your business needs."
  • Removed the detailed FAQ section from the bottom of the homepage.
  • Replaced the "Uma Recruiter" AI mention with a broader "curated shortlists" benefit.
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