Summary: BuiltWith launches detailed Plans & Pricing page

Why It Matters: The competitor is now more transparent about their costs and plan limits. This makes it easier for potential customers to compare their value against yours.

What Changed:

• Replaced the general homepage content with a dedicated pricing and plans layout.
• Added three clear pricing tiers: Basic ($295), Pro ($495), and Team ($995).
• Listed specific limits for technologies, keywords, and retail reports for each plan.
• Added a detailed list of 30+ features included in all paid plans, such as CRM integrations and predictive leads.
• Included a new Frequently Asked Questions section covering billing, data sourcing, and cancellations.
• Added a "Per Year" toggle showing discounted annual pricing.