Summary: Athletes.org launches dedicated Parents Group

Why It Matters: The organization is expanding its reach beyond student-athletes to include their families. This suggests they are building a broader support network to increase their influence in college sports negotiations.

What Changed:

• Added a new "Parents" section to the main navigation menu.
• Published a featured news announcement titled "Introducing AO’s Parents Group."
• Updated the homepage headline to focus on revenue sharing and business partnerships.
• Added Tony Clark (Executive Director, MLBPA) to their list of featured athletic leaders.
• Included a new "As featured in" section with logos from CNBC, ESPN, AP News, and others.
• Expanded the footer with links to a newsletter, privacy policy, and social media profiles.