Summary: Klaviyo launches AI Marketing and Customer Agents

Why It Matters: The platform is moving beyond simple automation to "AI-first" agents that can create content and handle customer service tasks on their own.

What Changed:

• Added "K:AI Marketing Agent" which creates brand content automatically.
• Added "K:AI Customer Agent" for 24/7 automated customer support and sales.
• Introduced "Customer Hub" and "Helpdesk" to unify service and marketing data.
• Updated the homepage to focus on being an "AI-first platform" for B2C CRM.
• Added a "2026 Marketing calendar" and "MCP server" for developers.