Summary: Rick Steves' Europe launches 2026 Travel Festival

Why It Matters: The company is shifting its marketing focus from direct tour bookings and holiday charity drives to event-based promotion for the 2026 season. They are also rotating their featured destinations and media content to keep the site fresh for returning visitors.

What Changed:

• Replaced the "Book a 2026 Tour" call-to-action with a promotion for the "2026 Travel Festival."
• Removed the $100 donation offer for tour bookings and the "Help End Hunger" charity section.
• Changed the featured destination from London to Poland.
• Updated the featured TV show from "European Christmas" to "French Alps & Lyon."
• Updated the radio segment to focus on "Budget Travel Tips" instead of "New Year's Traditions."
• Removed the 20% off storewide discount text from the shop description.
• Updated the copyright year from 2025 to 2026.