Summary: Tally launches new Business tier for $74/month

Why It Matters: The product is moving upmarket by adding a higher-priced tier for organizations that need advanced data control and email verification.

What Changed:

• Added a "Business" plan at $74 per month.
• Introduced new features for the Business tier: data retention controls and email verification.
• Updated the pricing page layout to show a side-by-side comparison of Free, Pro ($24/mo), and Business plans.
• Added a list of 20+ features included in the free version to emphasize value.
• Included a toggle for monthly versus yearly billing (offering 2 months free for yearly).