Summary:
comdirect launches Pure Depot with 1 Euro trades
Why It Matters:
The product is now targeting price-sensitive investors with a low-cost trading model. This shifts their focus from general banking to competing with low-fee brokers.
What Changed:
- Replaced the main homepage headline from a "Girokonto" offer to the "Pure Depot" for new customers.
- Introduced a 1 Euro order fee per trade for the new Pure Depot.
- Updated the 10-year fixed mortgage rate from 3.46% to 3.40%.
- Changed the primary call-to-action button from "Get interest now" to "Check now."
- Reorganized the promotional tiles to prioritize the Pure Depot and Junior Depot over the standard Girokonto.