Summary:
Surfer adds AI brand sentiment and mention tracking
Why It Matters:
The tool is moving beyond traditional Google rankings. It now helps users track how AI models like ChatGPT and Gemini talk about their brands compared to competitors.
What Changed:
- Added "Mention Gap" to show where competitors appear in AI answers but you do not.
- Added "Sentiment Analysis" to track how AI models describe your brand.
- Added "Workspaces" to help users manage multiple domains separately.
- Added "Gemini in AI Tracker" to monitor visibility in Google’s AI ecosystem.
- Updated the "What's New" section with a February 2026 update link.