Summary: Surfer adds AI brand sentiment and mention tracking

Why It Matters: The tool is moving beyond traditional Google rankings. It now helps users track how AI models like ChatGPT and Gemini talk about their brands compared to competitors.

What Changed:

  • Added "Mention Gap" to show where competitors appear in AI answers but you do not.
  • Added "Sentiment Analysis" to track how AI models describe your brand.
  • Added "Workspaces" to help users manage multiple domains separately.
  • Added "Gemini in AI Tracker" to monitor visibility in Google’s AI ecosystem.
  • Updated the "What's New" section with a February 2026 update link.
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