Summary: TruGreen launches six weeks of free lawn care

Why It Matters: The company is using a high-value discount and a specific promo code (PHIL26) to attract new customers before the spring season begins. They are also directly comparing their professional service against DIY methods to show more value.

What Changed:

• Added a promotional offer for six weeks of free lawn care using code PHIL26.
• Added a "TruGreen vs. DIY" comparison section highlighting expert knowledge and time savings.
• Added a "TruGreen vs. Other Guys" section focusing on their national scale and specialist training.
• Included new customer testimonials with links to Google Maps reviews.
• Added a "Step-by-Step" process guide (Assessment, Regular Care, Guaranteed Green).
• Expanded the footer with more links for military discounts, blogs, and branch locations.
• Added a new lead generation form that asks users about specific lawn problems like weeds or bare spots.