Summary: Longstreth doubles free shipping minimum to $100

Why It Matters: The competitor has significantly increased the cost of entry for free shipping. This may frustrate budget-conscious shoppers looking for smaller items like accessories or apparel.

What Changed:

• The free shipping threshold increased from $50 to $100.
• The expiration date for the shipping offer was extended from December 2025 to January 2026.
• New social media content was added featuring a "Start, Bench, Cut" holiday stocking stuffer promotion.