Summary:
RUN Powered by ADP adds 3 months free offer
Why It Matters:
ADP is using a limited-time discount to attract small businesses. This could make it harder for competitors to win new customers who are looking for lower starting costs.
What Changed:
- Added a "3 Months Free" promotional offer for new small business customers.
- Updated the page title to focus on "Payroll Price and Plan Comparison."
- Added a detailed list of HR features including an HR HelpDesk and Employee Handbook Wizard.
- Listed specific add-ons like Time and Attendance, Retirement, and Health Insurance.
- Changed the primary call to action to link directly to small business payroll packages.