Summary: PostHog launches privacy-focused Web Analytics

Why It Matters: The product is expanding from deep product analytics into the broader website tracking market. It is positioning itself as a simpler, more private alternative to Google Analytics 4 (GA4) to attract users frustrated with complex tracking tools.

What Changed:

• Added a dedicated Web Analytics product with a pre-built dashboard.
• Introduced cookieless tracking to help users avoid mandatory cookie banners.
• Published a direct comparison against GA4 and Plausible, highlighting data accuracy and HIPAA compliance.
• Updated pricing to bundle Web Analytics with Product Analytics, offering the first 1 million events for free.
• Added technical guides for specific use cases, such as building a broken link (404) checker.
• Included a new "Install with AI" terminal command to speed up setup.