Summary: Stitch Fix increases first Fix discount

Why It Matters: This change makes their first-time offer more appealing to new customers.

What Changed:

• The "First Fix offer!" changed from "$20 off + waived styling fee" to "Limited time: $30 off your first Fix order + styling fee’s on us".
• The call to action buttons under the customer quotes changed from "Take your style quiz" to "Get $30 off now".
• The "Free try-on for your first Fix!" section changed from "Get $20 off and a waived styling fee on your first box" to "Get $30 off and a waived styling fee on your first box".
• The "Why can't I find jeans that fit?" quote and its associated content moved up in the order.
• The "Shopping with my kids? Chaos." quote and its associated content was removed.
• The cookie consent section was truncated differently, but the visible content is the same.