January 21, 2026 ongoing Get alerts for lemlist.com

Summary: lemlist adds sales leader role and coaching

Why It Matters: The product is shifting its focus toward management-level users and providing educational services rather than just software tools.

What Changed:

  • Added "For Sales Leaders" as a specific target audience in the navigation menu.
  • Renamed "For Sales Development" to "For Sales Reps" to broaden the user category.
  • Replaced the "We're hiring!" link with a new "Get coached" call-to-action.
  • Added a "Get coached" link to the footer under the "Get Started" section.
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