Summary: Photobox adds Mother's Day delivery guarantees

Why It Matters: The company is using shipping deadlines to create urgency for a major gift-giving holiday. They are also offering a site-wide discount to encourage early orders.

What Changed:

  • Added "Mother's Day delivery available" labels to all major product categories.
  • Updated the homepage title to include "40% off the rest" alongside the existing 50% offer.
  • Inserted a new banner at the top of the page urging customers to "Order now for Mother's Day delivery."
  • Updated the Trustpilot rating display from 3.9 to 4 stars.
  • Refreshed the customer review section with twelve new testimonials.
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