Summary:
Photobox adds Mother's Day delivery guarantees
Why It Matters:
The company is using shipping deadlines to create urgency for a major gift-giving holiday. They are also offering a site-wide discount to encourage early orders.
What Changed:
- Added "Mother's Day delivery available" labels to all major product categories.
- Updated the homepage title to include "40% off the rest" alongside the existing 50% offer.
- Inserted a new banner at the top of the page urging customers to "Order now for Mother's Day delivery."
- Updated the Trustpilot rating display from 3.9 to 4 stars.
- Refreshed the customer review section with twelve new testimonials.