Summary: Shutterfly launches "no code" discounts for 2025

Why It Matters: The company is moving away from requiring promo codes for major categories like Photo Books and New Year's cards. This makes it easier for customers to see savings instantly and reduces friction at checkout.

What Changed:

• Switched from code-based discounts (SAVENOW) to "No code needed" for Photo Books and Gifts.
• Updated the main sale to "Up to 50% off" across multiple categories.
• Added a specific 20% off coupon (EXTRA20) for calendars.
• Extended the promotional deadline from January 4 to January 7.
• Added a "Skip to search" link for better website navigation.