Summary: Mytheresa launches a dedicated Vacation Shop

Why It Matters: The addition of a seasonal category suggests the brand is shifting focus toward holiday and travel-related luxury spending. This helps customers find specific items for trips more easily than browsing general categories.

What Changed:

• Added a "Vacation Shop" link to the main navigation menu under the Women's section.
• Updated the "New Arrivals" product grid for Women, Men, and Kids with fresh inventory from brands like Prada, Miu Miu, and Brunello Cucinelli.
• Removed the copyright footer and legal links from the bottom of the page.