Summary: Affinity rebrands as "CRM for Private Capital"

Why It Matters: The product is moving away from the "Relationship Intelligence Platform" label to a more direct "CRM" category. This suggests they want to compete more clearly with traditional CRM software while keeping their focus on investment firms.

What Changed:

• Changed the main headline from "Relationship Intelligence Platform" to "CRM for Private Capital."
• Replaced the "Deal intelligence. Not data entry" hero section with "The CRM for Private Capital. Your next deal is in your network."
• Simplified the product overview section to focus on four pillars: CRM, Relationship Intelligence, AI & Automation, and Analytics.
• Added a new "Affinity Overview" section that explains how the tool saves time by reducing busywork.
• Updated the customer story section to feature logos from firms like BlackRock and Bessemer more prominently.
• Removed several detailed sections about data sync statistics and specific security certification icons.