Summary: Mailchimp adds "New!" tag to SMS marketing

Why It Matters:

• Mailchimp is highlighting SMS marketing as a new or recently enhanced feature, indicating a strategic focus on this channel.
• The "New!" tag aims to draw attention and encourage adoption of their SMS marketing tools.

What Changed:

• The "SMS marketing" item under "Solutions and Services" in the main navigation now includes "New!" in its title: "SMS marketing New! Reach your customers on every device".
• The "SMS marketing" item under "Solutions and Services" in the mobile menu also includes "New!" in its title: "SMS marketing New! Reach your customers on every device".
• The "Intuit QuickBooks" item was removed from the "Learn with Mailchimp" section under "Resources".
• The sales phone number changed from "+1 (855) 325-0623" to "+1 (855) 525-6524".
• A section at the very end of the page containing cookie consent and feedback options was removed.