Summary: ikas launches 50% discount and free shipping gift

Why It Matters: The competitor is aggressively targeting new customers and migrations by lowering the barrier to entry with significant financial incentives and operational subsidies.

What Changed:

• Added a 50% discount offer for new sign-ups.
• Introduced a shipping credit gift worth up to ₺60,000.
• Launched a specific "6th Year" campaign valid until February 2026.
• Added discounted shipping rates starting from ₺79.90 with major carriers.
• Published multiple new customer success stories showing high revenue growth (e.g., 318% and 264% increases).
• Switched primary website language and targeting to the Turkish market.