Summary:
Signs.com pivots to "Business Signs" focus
Why It Matters:
The website changed its main title and page content to target business owners instead of general custom sign buyers. This suggests they are focusing on higher-value professional customers.
What Changed:
- The main page title changed from "Custom Signs, Banners, Decals" to "Business Signs - Custom Business Signs & Signage Online."
- New text was added to highlight business uses like driving traffic, increasing sales, and branding.
- The "Chat With Us" link now points to a specific business signs page.
- A new cookie consent and privacy notice section was added to the bottom of the site.