Summary: EveryPlate increases first-box discount to 64%

Why It Matters: The company is offering a deeper discount on the initial box to attract new customers. While the price per meal remains the same, the total savings percentage for the first delivery has increased.

What Changed:

• The discount for the first box increased from 57% off to 64% off.
• The fine print now references a $2.49 per meal calculation for the discount, down from $2.99 in the previous terms.
• Added "Fresh Ingredients" to the list of core product benefits on the homepage.
• Some benefit tags like "Easy-to-cook Recipes" and "Craveworthy Flavors" are now repeated in the text layout.