Summary: Manor launches 27% discount on Dyson Airwrap

Why It Matters: The competitor is shifting from a broad "Winter Sale" message to a specific, high-value product promotion. This suggests a focus on driving volume for premium beauty tech brands during the Valentine's Day shopping period.

What Changed:

• Replaced the general "Winter Sale" header with a specific 27% discount offer for the Dyson Airwrap.
• Added a "Valentinstag" (Valentine's Day) category to the main navigation menu.
• Introduced a "New Essentials Collection" for fashion and home goods.
• Added a "Together in Beauty" section featuring Sephora Valentine's picks.
• Updated the "Top-seller of the week" list with new items like the Dyson Airstrait and Apple AirPods Max.
• Added a specific promotion for 30% off Rosé wines valid until February 15th.