Summary:
Planable adds enterprise and multi-location solutions
Why It Matters:
The product is moving beyond simple social media scheduling to serve larger companies with complex needs. This suggests they are targeting higher-value customers who manage many brands or locations at once.
What Changed:
- Added new "Solutions" categories for enterprises, multi-location brands, and multi-brand companies.
- Introduced "Universal Content" to support all types of marketing content, not just social media.
- Added a "Collaborate" feature section to the main navigation.
- Expanded the platform list to include Threads and a general "any other content" option.
- Added new resource tools including a social media pricing calculator and an agency profit margins report for 2025.
- Updated the blog to target Loomly users by highlighting their recent price increases.