Summary: eSIM io removes 50% cashback offer

Why It Matters: The competitor has ended a major holiday promotion. This changes how their pricing compares to yours and may affect how many new travelers sign up for their service right now.

What Changed:

• Removed the "New Year Offer" section from the bottom of the page.
• Deleted the 50% cashback promotion for data plans and balance top-ups.
• Removed the December 31st campaign deadline text.
• Added descriptive "title" tags to account navigation links like "Account Info" and "io Balance."