Summary: PostHog launches privacy-focused Web Analytics

Why It Matters: PostHog is moving beyond deep product tracking to compete directly with simple website tools like Google Analytics and Plausible. They are targeting users who want easy setup and privacy compliance without using cookies.

What Changed:

• Added a dedicated Web Analytics product focused on pageviews, visitors, and bounce rates.
• Introduced a cookieless tracking option to help users avoid needing cookie consent banners.
• Published a detailed comparison table against Google Analytics 4 and Plausible.
• Added a "Migration from Google Analytics" feature to help users switch platforms.
• Bundled Web Analytics pricing with Product Analytics, offering the first 1 million events for free.
• Added a technical "Install with AI" terminal command to speed up setup for developers.