Summary: Kolsquare launches TikTok price estimation tool

Why It Matters: The addition of a TikTok-specific calculator suggests a shift in focus toward helping brands budget for short-form video creators, which is a high-growth area in influencer marketing.

What Changed:

• Added a new TikTok calculator tool to estimate influencer rates and Earned Media Value (EMV).
• Added a carbon footprint calculator to measure the environmental impact of campaigns.
• Expanded the "Free Tools" section in the navigation menu.
• Updated the site navigation to include specific links for Industry Rankings and a KOL directory.
• Integrated new accessibility features including a screen-reader guide.