Summary:
Nike adds "Limited Time" sales to categories
Why It Matters:
Nike is pushing sales more directly on category pages. This could mean they want to move more products.
What Changed:
- The main title changed from "Nike. Just Do It." to "Nike Run Club App."
- The "Send Us Feedback" link now goes to the Nike Run Club App page.
- "LeBron XXIII" and "Reflective Accents" were removed from Men's New & Featured.
- "Limited Time" and "Extra 25% off Select Styles" were added to Men's, Women's, Kids', and Jordan categories.
- "Football" and "Soccer" shoe categories were added for Men.
- "NikeSKIMS" was removed from Women's New & Featured.
- "Timeless Neutrals" was changed to "Animal Print" in Women's Shop by Color.
- "NikeSKIMS" now has an "Accessories" section.
- "NikeSKIMS" now has "Dark Teal," "Truffle," and "Dark Roast" colors.
- "NikeSKIMS" added "NikeSKIMS Guides," "Lookbook," "Bra Guide," and "Fabric Guide."
- "LeBron XXIII" was changed to "LeBron" under Sport > Basketball.
- "Football" was moved from "More Sports" to a main Sport category.
- "Golf" was moved from "More Sports" to a main Sport category.
- "Jordan x Howard Collection" was changed to "Coldest In The Game Collection" under Jordan.
- "AJ11" was changed to "Jordan 11s and More" under Jordan Men's, Women's, and Kids' shoes.
- The main "Sale" category now shows "Limited Time" and "Extra 25% Off Select Styles."
- Some country-specific links were removed from the end of the content.