Summary: ikas launches free premium onboarding and shipping credits

Why It Matters: The competitor is using aggressive financial incentives and high-touch support to lower the barrier for new customers and encourage switching from other platforms.

What Changed:

• Added a limited-time offer for free "Premium Onboarding" for new sign-ups.
• Introduced a shipping support campaign offering up to 36,000 TL in credits for 12 months.
• Published specific growth data from customers, including revenue increases of up to 318%.
• Added a suite of free merchant tools including VAT, shipping, and customs tax calculators.
• Highlighted discounted shipping rates starting at 79.90 TL through major carriers.
• Shifted primary website language and targeting toward the Turkish market.