Summary: Gusto removes "Gold Medal" free trial offer

Why It Matters: The removal of a prominent "Get started for free" promotional banner and specific plan pricing tables suggests a shift in how the company wants to acquire new users or a change in their current discount strategy.

What Changed:

• Removed the "Win big" promotional banner featuring the "Gusto Gold Medal" free trial offer.
• Removed the detailed pricing comparison tables for Simple, Plus, Premium, and Contractor Only plans from the main page.
• Replaced the detailed pricing section with a single "Compare plans" link.
• Added detailed technical descriptions regarding website performance cookies and traffic tracking.